One in four Australians plan to go on a cruise this year, with younger people the most likely to set sail, a new survey has revealed.
The figure is more than three times that of last year, representing a much-needed recovery for the cruise industry which struggles with its reputation for being an older personsā holiday.
According to a survey by the Tourism & Transport Forum Australia released on Monday, 35 per cent of Millennials and Gen Z plan to cruise this year, compared with 18 per cent of over 65s.
The Forumās chief executive Margy Osmond, said cruise ships offer value for money, at a time when particularly younger Australians are struggling with the cost of living.
āAny misconception cruises are only for retirees and families is outdated,ā she said.
āFrom Michelin-star restaurants and yoga, to tattoo parlours, free Wi-Fi and other services for remote workers, thereās something for everyone.ā
Among the companyās now catering more directly to young people are Sir Richard Bransonās Virgin Voyages, which docked in Sydney last year ahead of its inaugural summer sailing season.
More than a quarter of Australians are also ācruise curiousā, according to the survey, meaning they are considering taking a cruise for the first time.
Just over 30 per cent of people said they have been on a cruise before.
North Queensland topped the list of most popular Australian cruise destinations for 2024, followed by Tasmania and Sydney.
āItās a great result for North Queensland tourism operators, who lost revenue from the devastating floods and cyclone over the Christmas and New Year Period,ā Ms Osmond said.
āThe region is well and truly open for business and still the most appealing destination for cruise holidays.ā
For overseas destinations, New Zealand was the most popular for 2024, followed closely by Europe and the South Pacific, including Fiji and Vanuatu.
Ā
Duncan Murray
(Australian Associated Press)